WHAT
WAVE PROGRESS IS A CLOTHING BRAND USING GERMAN DESIGN PRINCIPLES TO RECONNECT WITH, AND PRESERVE, NATURE. MADE TO BENEFIT LIFE ON PLANET EARTH, THE RESULT IS A SELECTION OF ORGANIC DESIGNS FURTHERED BY ENGINEERING.
WITH THE CONCEPT OF WAVES HAVING LONG BEEN USED AS A METAPHOR FOR LIFE, THEY REPRESENT THE EBB OF EXISTENCE, THE EVERYDAY’S CYCLICAL NATURE, AS WELL AS THE CHANGE AND IMPERMANENCE UNIQUE TO EACH EXPERIENCE.
LIKE THE MEANING OF ITS NAMESAKE, WAVE PROGRESS REPRESENTS AN INTERCONNECTED APPROACH TO DESIGN. WITH EACH SEASON PROPELLED BY DEEP NARRATIVES, THE BRAND NOT ONLY SYMBOLIZES A CERTAIN DYNAMISM, BUT THE NEED FOR CONSTANT PROGRESS.
WAVE PROGRESS
AN ONGOING STUDY IN LIFE
WHERE
HAMBURG, GERMANY
WHEN
IDEA IN 2018, FOUNDED IN 2022
